By signing up via text, you agree to receive recurring automated marketing messages, including cart reminders, at the phone number provided. Consent is not a condition of purchase. Reply STOP to unsubscribe. Message frequency varies. Msg & data rates may apply. Your Privacy is our priority. Your information will not be shared.
Transform your coaching dreams into reality. Your future clients are waiting! 🌈
Space is limited...
Is the Unscripted Sales Method right for you?
Hear from our clients!
Hi, I'm Michelle.
Here's the truth about coaching:
You don't have to put your dreams on hold, regardless of where you are in your coach training journey.
That's right. You can start making an impact and earning money now.
Sounds too good to be true? I thought so too.
But here's the thing:
Waiting is costing you.
Every day, you're:
THE ICF COACH-IN
TRAINING ROADMAP
TO GETTING PAID
THE ICF COACH-IN
TRAINING ROADMAP
TO GETTING PAID
Join our Case Study program — enroll in the Unscripted Sales Method and save 50% for a limited time!
- Losing potential clients
- Falling behind your peers
- Letting your skills get rusty
It's frustrating, isn't it?
You're probably thinking:
"I'm tired of feeling like I have to put off finding clients until I've completed my coach training..."
"I'm frustrated because I can't figure out how to sell my coaching without feeling fake..."
"I'm worried that I may never succeed as a certified coach and have to give up my dream..."
I get it. I've been there too.
The constant worry that you're falling behind.
The fear that no one will take you seriously without more experience.
The anxiety that builds with each passing day.
But what if I told you there's a way to start building your coaching business RIGHT NOW?
Even if you're still in training.
Without feeling like a fraud.
Without giving up on your dreams.
Introducing "The ICF Coach-in-Training Roadmap to Getting Paid"
THE ICF COACHES TRAINING ROADMAP TO GETTING PAID
Get clients and make money, but avoid the "waiting till training completes" frustration...
You wish you could confidently close high-ticket clients, but right now, you're....
Worried About Coming Off as Pushy. You're afraid that asking for a decision at the end of a high-ticket discovery call will make you seem pushy and ruin the connection you've built.
Tired of Having to Discount Your Coaching Rates. Every time you discount, you feel a knot in your stomach like you're betraying yourself.
Struggling to Explain What You Offer. You're frustrated watching potential clients slip away because you can't explain your coaching value clearly.
If that sounds familiar, you're not alone.
Get clients and make money, but avoid the "waiting till training completes" frustration...
Did you know 82% of coaching businesses fail within their first two years? And it's often not because of their coaching skills.
49% of coaches report that acquiring new clients is their biggest challenge, even in a growing market worth $4.5 billion.
43% of coaches consistently undercharge for their services, with the average coach charging well below the market rate of $244 per hour.
37% of coaches report experiencing symptoms of burnout, with those who undercharge being 2.5 times more likely to burn out compared to those who charge market rates.
What if you had a proven 5-step method to...
Get clients and make money, but avoid the "waiting till training completes" frustration...
Introducing...
We've helped hundreds of ICF coaches turn their Core Competencies into a natural sales framework, closing clients from $1,500 to $15,000 without ever feeling pushy.
Imagine your life after mastering
The Unscripted Sales Method...
Join the Unscripted Sales Method today and save 50%!
Before joining the program I was afraid of sales calls and gave away long coaching sessions cramming my pitch into the last 5 minutes. I now look forward to sales calls and confidently sell 3-month offers as high as $6,000 (and I'm closing 1-2 new clients a month!)
- Jordan H., Leadership & Presentation Coach
Here's an Overview of What's Included in The Unscripted Sales Method
- 40+ On-Demand Video Lessons (Instant Access)
🎓 Core Training & Implementation
- Three Monthly LIVE Coaching Calls
- 16 ICF CCE Credits
- Private Voxer Support from a Million-Dollar Sales Expert
- Printable Frameworks & Implementation Guides
- Private Community Access
📚 The Complete Framework:
🎁 Bonus Modules & Business Growth Resources
Get clients and make money, but avoid the "waiting till training completes" frustration...
After successfully selling your first coaching clients, you gain access to additional training to help you scale & build your coaching business.
- First ‘Freebie’ Creation – How to attract leads with a simple, effective opt-in.
Includes everything needed to grow beyond sales calls and build a sustainable coaching business.
Bonus Module 2: Business Expansion & Marketing Essentials
📑 Additional Sales Resources & Tools
Get clients and make money, but avoid the "waiting till training completes" frustration...
- Pre-written ICF-aligned email sequences to book more calls.
📧 Email & Messaging Templates:
- Follow-up email templates to nurture leads effectively.
- Plug-and-play scripts for handling objections, pricing, and follow-up.
📝 Sales Cheat Sheets & Scripts:
- Pre-built sales conversation frameworks to keep calls structured.
- Overcome sales anxiety & show up fully present on sales calls.
🔍 Mindfulness & Confidence Exercises for Coaches:
- Track leads, follow-up timelines, and client conversion rates.
📊 Prospect Tracking Spreadsheets:
- A physical copy of Michelle Rockwood’s book mailed to your door.
📘 Private Book Bonus – Joyful Selling
- Includes deep dives on pricing, anchoring, and mindset shifts.
- Real-time coaching from Michelle Rockwood on pricing, objections, and deal-closing strategies
📱 Private Coaching Support on Voxer
- Send voice notes for instant feedback on live deals.
100% Satisfaction Guarantee
Join the Unscripted Sales Method today. If you don’t absolutely love our curriculum, coaching, and community, simply send an email to info@michellerockwood.com within 60 days of enrollment and we’ll refund 100% of your purchase.
For full details of our refund policy and
please visit our terms and conditions here
A million-dollar sales expert to answer your questions along the way, help you out when you get stuck, and remind you that you can do it?
A reliable way to reach your ideal clients instead of just hoping they'll find you?
A proven 5-step framework that turns your coaching mastery into natural sales success - while earning 16 ICF CCE Credits?
- Email Templates & Nurture Sequences – Plug-and-play email copy.
- Sales Cheat Sheets – Quick-reference scripts & objection-handling strategies.
- Legal & Business Setup Guidance – Contracts, liability insurance, and more.
- Membership Site & Website Support – Build your coaching website easily.
- Facebook Ads Training – Step-by-step guidance for running simple, high-ROI ads.
- Facebook Group Management – How to turn communities into paying clients.
You wish you felt confident in sales conversations, but right now, you're...
If those feelings sound familiar, you're not alone.
Live Workshop Replay
"She teaches you how to sell with soul!" ~ Rachael
"I'm closing way more sales than I used to. " ~ Julie
"They're they're not even sales calls. It it almost surprises me a little bit when they say, "Yes - let's go." ~ Sara
"Joyful selling helps you get at what's happening in their life and really partner with them on their journey of transformations." ~ Lisa
No More Feast or Famine Cycle in Your Coaching Business
A Clear, Simple Plan to Follow for Selling Your Coaching Services
The Satisfaction of Kowing You're Building Your Business Now
The Complete 5-Step Video Curriculum to go from discounting your rates to consistently enrolling high-ticket clients.
Detailed Workbooks and Checklists to follow along as you go through the curriculum and use during real-time calls
3 Monthly LIVE Coaching Calls including prospecting challenges to help you find and sign clients
Accountability Partners and LinkedIn Community for support, cheerleading and advice
16 ICF CCE Credits
BONUS #1: A Physical Copy of Joyful Selling rushed to your door
BONUS #3: Fine Tune Your Offer is a special session for learning how to determine your price and articulating it to close more sales
On-Demand Podcast includes recordings from the curriculum and new tips so you can listen on-the-go
Case Study Pricing
$1500
Pay In Full Bonus: 90-minute small group workshop to overcome objections (AKA buying questions) with ease. *Ideal for coaches who are already selling but need to increase close rates fast!
$3000
BONUS #2: Private Customized Coaching with Voxxer - the app for sending text and voice memos
BONUS #4: 6 Month Container of Support - Get double the time in the program
3-Month Container of Support
The
Method
BEST VALUE
FAST ACTION BONUS
- On-Demand Coaching -
Voxer is an app for sending text and voice memos. Cut through the noise of social media or scheduling 1:1 coaching calls and get answers to your questions in real-time.
INSTANT answers to all your burning questions via Voxer app!
$3000
$499
+ 2 Payments of $500 ea.
- Joyful Selling Rushed to Your Door -
I'll rush a copy of my book Joyful Selling: A Better Way to Yes For Heart-Centered Coaches to your door.
ONLY 5 SPOTS LEFT
- 6 Month Container of Support -
Join now and get an extra 3 months of support!
- Eliminate no-shows with structured call setup.
Module 1: Setting the Stage for a Successful Sale
- Prepare clients for the call using a proven intake process.
- Optimize calendar setup & intake questions (same process used by million-dollar teams).
- Feel confident and secure when presenting your offer.
Module 2: When a Client Says YES, Don’t Hesitate
- Learn how to activate the YES in a first-call conversation.
- Support pay-in-full decisions without resistance.
The good news is that change is possible.
Sales skills are LEARNABLE.
It's simply a skillset that no one taught you during your coach training.
Until now...
You don't need to master complicated scripts, memorize pushy closing techniques, or pretend to be someone you're not to enroll high-ticket clients.
Wouldn't you be far more likely to achieve your business goals much faster?
Wouldn't it make a difference if you didn't have to figure out sales alone?
Even though ICF membership has grown to over 50,000 members worldwide, showing massive market opportunity, most coaches struggle to convert conversations into clients.
- Full breakdown of the framework – why each step matters.
Module 3: The 5 Steps to Choice™ Framework
- Step-by-step implementation guide for closing high-ticket coaching offers.
- How to use printable frameworks & cheat sheets in real-time calls.
- Where & how to apply the 8 ICF Core Competencies inside your sales calls.
- Why traditional sales feels unnatural (and how to change that).
Module 4: The Secret to Not Being Salesy
- How to move past small talk & build instant trust with potential clients.
- Which ICF Core Competencies to emphasize in the sales process.
- Understand the REAL choice clients are making (it’s NOT about money).
Module 5: Confident Money Conversations
- Overcome discomfort discussing investment & pricing.
- Learn how to lead the conversation with clarity & conviction.
- Identify which ICF Core Competencies make pricing discussions easier.
- Help clients dream BIG and see beyond their current financial limits.
Module 6: Eliminating the Money Objection Forever
- How to reframe money objections using The 5 Steps to Choice™ method.
- Leverage ICF Core Competencies to guide hesitant clients.
- Why “pitch” is a four-letter word & what to do instead.
Module 7: The "No Pitch" Approach to Selling
- How to structure offers that sell themselves (without pressure).
- Master the art of guiding clients to decisions naturally.
- Turn objections into buying questions.
Module 8: Handling Objections & Leading Clients to a Decision
- Guide clients to make an empowered choice without feeling pressured.
- How to support clients in taking action with clarity & confidence.
Will you be our next Unscripted Sales Method Success story?
"Celebrating a win! I just signed a new 6- month coaching client!?"
Jennifer T.
BodyMind Method Coach & Educator
Palm Coast, Florida
"Michelle’s method of selling is so refreshing!"
Business Profit & Strategist Coach
Cincinnati, Ohio
Jeanne O.
"Now my client is stepping into a 3 month $2,450 program!"
BodyMind Method Coach & Massage Therapist
Manitoba, Canada
Laurel J.
Ready to get started?
Still on the fence? Here are some frequently asked questions…
100% Satisfaction Guarantee
Is the Unscripted Sales Method right for you?
Hear from our clients!
Stop dealing with coaching clients who aren't ready to invest in themselves
Close $3k-$5k clients in 45 minutes without feeling pushy
Start earning income so you can finally feel secure
What if you had…
PLUS - Additional Sales Resources & Tools
- Sales Cheat Sheets & Scripts: Quick-reference guides for overcoming objections and structuring calls.
- Email Templates & Sequences: Pre-written emails aligned with ICF standards to book more calls and nurture leads.
- Prospect Tracking Tools: Organize client follow-ups and track conversion rates with ease.
- Private Coaching Podcast: Member-only podcast with call replays and exclusive insights.
3 Monthly LIVE Coaching Calls (90-Minutes Each)
- Get answers to your most pressing questions about your discovery calls, offers and coaching.
- Participate in the Five Ways to Five Clients challenge each month to fill your pipeline
- We record every call. You can submit your question in advance and have it answered by a coach even if you’re not able to attend live.
Accountability Partners and LinkedIn Community
- Connect with your accountability partner for support, cheerleading and fun.
- Access our exclusive community to share wins, get unstuck, and get support between coaching calls.
- We really care for each other in our community — this is a positive, judgement-free space where you’ll never feel alone on your coaching journey.
Pay-In-Full Bonus
Add context here
Beyond Traditional Sales - The Heart-Vision Method That Coaches Trust
Michelle Rockwood is the bestselling author of Joyful Selling, Founder of Unscripted Sales and International speaker on ICF Core Competencies & Sales.
She's personally hosted over 400 sales calls, enrolled hundreds into high-ticket programs and leads million-dollar producing sales teams.
Imagine your life after mastering
The Unscripted Sales Method...
I’m not a natural salesperson. Can I really learn to sell confidently?
+
Absolutely! Many of our students felt the same way before starting the program.
The Unscripted Sales Method is specifically designed for heart-centered coaches who may feel uncomfortable with traditional sales tactics.
You'll learn a framework that aligns with your authentic coaching style, making sales feel natural and empowering.
I’m still in coach training. Should I wait until I’m certified?
+
No! This is actually the perfect time to start.
Many of our students begin implementing these methods while still in training, giving them a head start on building their practice.
By the time you graduate, you'll already have confidence in enrollment conversations and possibly your first paying clients.
How long does it take to see results?
+
While everyone's journey is different, many of our students report enrolling their first clients within weeks of implementing the framework.
The program provides practical tools you can use immediately in your very next discovery call.
How much time should I dedicate to this program?
+
The course is self-paced, but we recommend 2-3 hours per week to get optimal results.
This includes reviewing the material, implementing the frameworks, and participating in live coaching calls.
What if I don’t have a niche yet? Can I still benefit from this course?
+
The Unscripted Sales Method works regardless of your niche.
In fact, having authentic sales conversations often helps you naturally discover who you most love working with.
You don't need to wait until you have a perfect niche to start enrolling clients.
What if I’m not good at technology? Will I struggle with this course?
+
Not at all. Our platform is simple to navigate, and you'll receive clear instructions for accessing all materials.
Plus, our support team is here to help if you get stuck.
Remember, you don't need complex tech tools to enroll clients - you just need to implement the framework.
How is this different from other sales courses?
+
This program is uniquely designed for ICF coaches.
Instead of generic sales tactics, you'll learn how to leverage your coaching competencies to create natural enrollment conversations.
Plus, you'll earn **16 ICF CCE credits** while building your sales skills.
What if I can’t afford the course right now?
+
We understand this is an important decision.
That's why we offer flexible payment plans to make it accessible.
Consider this: many students recoup their investment after enrolling just one or two clients using our framework.
If you're ready to commit, our fast-action bonus provides extra support to accelerate your results.
Can you remind me what’s included in the course?
+Of course! Inside the Unscripted Sales Method, you’ll get:
- ⦁ 40+ on-demand lessons with actionable frameworks.
- ⦁ 16 ICF CCE credits for professional development.
- ⦁ Weekly live coaching calls with expert coaches.
- ⦁ Private coaching community for support and accountability.
- ⦁ Cheat sheets, email templates, and resources to help you confidently enroll clients.
- ⦁ Bonuses like Joyful Selling, Voxer support, and more!
What if it doesn’t work?
+
Here's what we know for sure: if you leave today without taking action, nothing will change.
No one is going to hand you clients or build your business for you.
We've distilled successful enrollment conversations into a step-by-step process that has worked for countless coaches.
We're so confident in this method that we offer a **60-day money-back guarantee**.
If you implement the framework and don't see results, we'll refund your investment.
The only way to fail is to not take action at all.
What if I still have questions?
+No problem, we’re here to help! Just send us an email at info@michellerockwood.com.
The
Method
for ICF Coaches
The Complete 5-Step Video Curriculum to go from discounting your rates to consistently enrolling high-ticket clients.
Detailed Workbooks and Checklists to follow along as you go through the curriculum and use during real-time calls
3 Monthly LIVE Coaching Calls including prospecting challenges to help you find and sign clients
Accountability Partners and LinkedIn Community for support, cheerleading and advice
16 ICF CCE Credits
BONUS #1: A Physical Copy of Joyful Selling rushed to your door
BONUS #3: Fine Tune Your Offer is a special session for learning how to determine your price and articulating it to close more sales
On-Demand Podcast includes recordings from the curriculum and new tips so you can listen on-the-go
$500
Pay In Full Bonus: 90-minute small group workshop to overcome objections (AKA buying questions) with ease. *Ideal for coaches who are already selling but need to increase close rates fast!
$3000
BONUS #2: Private Customized Coaching with Voxxer - the app for sending text and voice memos
+ 2 Payments of $500 ea.
BONUS #4: 6 Month Container of Support - Get double the time in the program
The
Method
MOST ACCESSIBLE
Have questions before you purchase?
If you have any questions or need any further support, please contact our team at info@michellerockwood.com
THE ICF COACHES TRAINING ROADMAP TO GETTING PAID
Michelle Rockwood's
© 2025 ALL RIGHTS RESERVED | Unscripted Sales™
THE ICF COACHES TRAINING ROADMAP TO GETTING PAID
For full details of our terms and conditions which includes details of our cancellation and refund policies, please click here
Have questions before you purchase?
If you have any questions or need any further support, please contact our team at info@michellerockwood.com
Join the Unscripted Sales Method today. If you don’t absolutely love our curriculum, coaching, and community, simply send an email to info@michellerockwood.com within 60 days of enrollment and we’ll refund 100% of your purchase.
For full details of our refund policy and
please visit our terms and conditions here